The Development Of Cobit. Isaca - 731 Words

Development of Cobit ISACA was established in 1967, by specific commercial ventures operating in the field of frameworks. At that point, in 1969 they were fused as Electronic Data Processing (EDP) Auditors Affiliation. Parts of ISACA cooperated to create and make best practices , and COBIT system is one of their wok. The primary adaptation of this framework was discharged in 1996 and was called Control Objectives for Information and related Technology,covering the range of review [12]. The second version with upgrades on control evaluation was discharged in 1998 . The third release was discharged after two years, and as indicated by [12] The huge change accompanied the distribution of COBIT Third Edition, with its business objective introduction. At this point, COBIT was termed as an IT administration skeleton. The third release recognized that an association needs IT for data handling, as well as to accomplish business destinations. In 2005 ISACA presented another , fourth form of COBIT with a reasonabl e concentrate on IT legislation [14]. A further form of this structure is COBIT 4.1 , discharged in 2007, tolerating the by and large utilized schemas, for example, IT Infrastructure Library (ITIL), ISO 27000 arrangement and Ability Maturity Model ® Integration (CMMI) [5], [15]. The current rendition of the structure, COBIT 5, was discharged in 2012. It is based upon the past rendition of the schema and two integral skeletons from ISACA (Val IT and Risk IT); andShow MoreRelatedInternal Controls Are Necessary For Organizations Of Any Nature1488 Words   |  6 Pagesthis is where becomes applicable. Cobit as a framework ensures that internal controls are effective and efficient. Cobit is the generally accepted internal control framework for IT. (ISACA, 2016). Cobit is the perfect framework for internal controls because it supplies guidance about selecting controls the fit the goals of an organization and its IT structures. It also targets specific goals as a vital aspect of building a solid internal control environment. Cobit meets shareholders requirements,Read MoreDifferent Theories Of Risk Management1754 Words   |  8 PagesInformation and Related Technology (COBIT); (b) International Organization for Standardization (ISO) 27001:2005; (c) National Institute of Standards and Technology (NIST) (Puhakainen, 2006). A compare and contrast evaluation completed on these models demonstrates the areas of similarity while emphasizing possible disparities. Individually the models exhibit process reliability and iterative growth of the corresponding standard (Puhakainen, 2006). COBIT 5 ISACA, which was previously referred toRead MoreAn Evaluation of Information Security and Risk Management Theories1903 Words   |  8 PagesInformation and Related Technology (COBIT). Originally published in 1996, COBIT is a globally recognized framework centered on controls pertaining to IT governance (Burch, 2008). The Information Systems Audit and Control Association (ISACA) established the framework in conjunction with the IT Governance Institute. As the framework has evolved to encompass the management of IT in addition to IT governance, COBIT 5 was unveiled in April of 2012 and declared by ISACA to be â€Å"†¦the only business frameworkRead MoreThe Best Suitable Corporate ICT Governance Model for the Gobà ¡r Saor Corporation Group1443 Words   |  6 Pages†¢ IT Principles †¢ IT Architecture †¢ IT Infrastructure †¢ Business Applications †¢ Prioritizations and Investments There are several frameworks that standardize the ICT Governance for corporations at various levels; two of the most used are ITIL and COBIT. In addition of the previous frameworks, other tools such as Six Sigma, ISO900 or ISO17799 or Prince2 among others. In addition to the standardize governance models, other customized models can be implanted depending on the business needs and levelsRead MoreFunctions Of The Control Activities738 Words   |  3 Pagesare viewed relevant, the IT infrastructure are configured to support restricted access and segregation of duties, and define clear access rights for financial applications and processes. The important elements for the control activities are the development and documentation of policies and procedures, their reassessment, and the establishment of responsibility and accountability. Nevertheless, effective control activities in themselves do not ensure that the organization has implemented an effectiveRead MoreInformation Technology Au dit1278 Words   |  6 Pagescontrolled to ensure timely, accurate, and efficient processing of applications under normal and potentially disruptive conditions. Systems Development: An audit to verify that the systems under development meet the objectives of the organization and to ensure that the systems are developed in accordance with generally accepted standards for systems development. Management of IT and Enterprise Architecture: An audit to verify that IT management has developed an organizational structure and proceduresRead MoreVlt 2 Task 4 Essay3998 Words   |  16 Pagesarchitecture. The security architecture provides a resource to allocate security controls. The selected security controls for the IS must be defined and documented in the security plan. Early insertion of security requirements into the system development life cycle (SDLC) allows the organization to save on the risk management strategies and implementations. | NIST 800-37CNSS Instructions 1253FIPS Public ation 200 Page 26 | 2.3Monitoring StrategyWhat security control monitoring strategies shouldRead MoreSolving the Byod Problem for the Enterprise3624 Words   |  15 Pagesnecessary, minimal level of security is in place? These are all the major questions IT departments are seeking answers for when providing a BYOD environment. This research paper will provide a working outline with the correct steps needed for the development process for a BYOD work environment. The paper will touch upon key subjects addressing the careful decisions that must be made in order to set up the proper policies. An organization’s main goal is making certain your business has both a safe andRead MoreSystem Audit12707 Words   |  51 Pagesof reports, followup activities, assessing the audit, preserving evidence. 5) Role of audit in systems development. 6) Computer forensics: definition, the forensic process, information ferensics and its applications. 7) COBIT: Control Objectives for Information and related Technology, definition, release history, cobit framework, COBIT structure, other standards. 8) ISACA: Definition, history, current status, publications. 9) CSA and ITGI. . 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Police Officers Wear Body Cameras - 3487 Words

Should Police Officers Wear Body Cameras Ken Davis Liberty University Abstract The pedigree of this literary review will outline some of the dimensions and elements that provide empirical research by reliable researchers using reliable methods. The purpose of this paper is threefold. The first purpose is to review the communication and organizational literature on authority in order to illustrate how police â€Å"brutality† assist and continues to evolve. The Federal government does not allow brutality among law enforcement, however â€Å"excessive† force is permissible. Excessive force is when law enforcement officers are making arrests, maintaining order, and defending life, law enforcement officers are allowed to use†¦show more content†¦The closing argument(s) of this research on police brutality aids the Federal Bureau of Investigation (FBI) to regulate law enforcement to wear body cameras. Keywords: brutality, excessive, discretionary, reasonably Should Police Officers Wear Body Cameras As far back during the time of the Great Depression law enforcement has been used by local, state, and federal government agencies-authority to enforce the law and preserve justice (Yamato, 2011). U.S. law enforcement officers, security guards, and other officials like judges and prosecutors have been given tremendous power. The resolution of the law enforcer is to assert justice and ensure the constitutional rights of all citizens are upheld. However, police misconduct is regularly reported: excessive force, sexual assaults, false arrest, fabrication of evidence, deprivation of property and failure to keep from harm. Excessive force is when law enforcement officers are allowed to use whatever force is reasonably necessary (Federal Bureau of Investigation, (2015). Consequently, disagreement between the police and the citizens are escalating. For over a century the United States citizens have been involved in some sort of opposition with law enforcement. Nearly all citizens, no matter what their race, nationality, and origination have antipathy against the political

What attitudes does consumers have on purchasing genetically modified foods (GMF) Free Essays

â€Å"Genetically modified (GM) foods are food items that have had their DNA changed through genetic engineering. † (Mavis 2008). As the population of the world has continued to grow, the supply pressure of food has become more and more significant. We will write a custom essay sample on What attitudes does consumers have on purchasing genetically modified foods (GMF)? or any similar topic only for you Order Now With the development of Genetically Modified biotechnology, GM Foods have been come into our daily lives. Though GM foods can help to improve the quality of life, there are risks to complete trust in GM foods. What’s more important, a part of consumers still have doubts about the understanding towards GM food. The question† What attitudes does consumers have on purchasing genetically modified food? † is meaningful because that the issue about GM foods is becoming increasingly controversial. The controversies towards GM foods generally focus on environmental ethics, food security, poverty alleviation and environmental conservation. As customers are divided on their relative importance, some supporters claim that the GM technology can solve the problem of food crisis and poverty. They also consider that GM foods are beneficial to environment such as they can protect soil and water. However, opponents think that GM foods should have some potential threat to human health and they violate the rules of nature by mixing genes among different species. The purpose of this research is to gain a deep understand about the consumers’ attitudes towards purchasing GM foods and find out if most of consumers can accept GM foods. (Hutchison, 2004) Literature review In the last few years, many articles on the consumers’ attitudes toward GM food have appeared. There is a concise review of existing literature that evaluates consumers’ attitudes as following. Most of the information on European attitudes comes from a journal by Bredahl, Grunert, and Scholderer (2003). The article focuses on posted and answered four questions on European consumers’ attitudes towards the use of GM food. These four questions are: (1) how negative are consumer attitudes to the event â€Å"GM technology applied in food production†? (2) How do these negative attitudes affect the preference of consumer for GM products? (3) How deeply does these attitudes rooted in customers’ opinion? 4) Will the new information and experience change the customers’ attitudes? Bredahl, Grunert, and Scholderer (2003) believe that these four questions are central for understanding the consumers’ attitudes about GM food. The article use some tables to evaluate the consumers’ attitudes about genetic modification in food production in seven European countries which are the UK, Denmark, Finland, Germany, Norway , Italy and Sweden. The data shows that most of the customer have negative attitude towards GM food, the average support for GM foods is quite low. The national differences can also be showed through the table: the attitude is most positive in Italy, and is most negative in Germany and the Scandinavian countries, while Finland and the UK in a middle position. And the article also showed some other surveys to support this result, for example, the Eurobarometer surveys, which is a most well know one, have also shown that most of consumers do not like GM foods (Frewer Shepherd, 1995 and Durant, Bauer Gaskell, 1998European Commission, 1997, European Commission, 2000,) For the question how these negative attitudes affect the preference of consumer for GM foods, Bredahl, Grunert, and Scholderer (2003) have design a research about yoghurt. In general, consumers prefer the low-Fat yoghurt, but the yoghurt will become non-attractive consistency if they produced based on skimmed milk. Though using additives can improve this problem, many consumers don’t like additives. However, by using GM technology, the yoghurt can be enough consistency, fat-free and no additives. It provided a good basis for the consumer preferences. In the research, consumers inspected the three products which are normal yoghurt, additives yoghurt and labeled GM yoghurt and rank them according to preference. And they must explain the reason for the ranking. The result showed that most of consumer rank GM yoghurt to last choice. And the common reasons are that the GM technology is not familiar and not trustworthy, they don’t know if the product is healthy, and it harms nature. The conclusion is explicit: the attitude to GM food has a strong influence on the preference of consumers. The third question and the last question were researched in another study. Respondents were asked to take part in a taste test of eight cheeses. Two weeks later, they participated in another taste test which only provides two kinds of cheese. One cheese was the same taste as the one which obtain the highest preference in the first test and it was labeled â€Å"produced with genetically modified technology†; the other one was the some taste as the one which obtain a medium preference in the first test. The results showed that when the most popular cheese labeled genetically modified technology, the preference was reduced. So, the study shows the attitude on GM food is deeply rooted in consumers’ opinion and is not easily to change by experience. There are also some other important researches about consumers’ attitudes towards GM food. Hamstra (1995) evaluate the acceptance of consumers toward GM food through three studies of Dutch consumers. Product characteristics and consumer characteristics are included in these studies. In the first study, consumers participated in a face-to-face interview about their attitudes and willingness to buy nine different GM foods (Hamstra, 1991). Means-end chain theory was used in the second study to further research these aspects in some focus group discussions (Hamstra, 1993). The third study used the sample of consumers to evaluate the model which developed in the second study (Hamstra, 1995). As a result, the studies showed that perceived benefits have a greater impact on consumers’ attitudes than perceived risks and there is no link between attitudes and knowledge of the genetically modified technology. Kutznesof and Ritson (1996) investigated Irish and British consumers’ attitudes through focus group discussions. The results divided the consumers’ attitudes towards genetically modified foods into three types: â€Å"triers†, â€Å"undecided consumers† and â€Å"refusers’†. A large number of consumers were classified into the second group, and the rest of consumers were equally classified as refusing or accepting genetically modified foods. Through the research, Kutznesof and Ritson (1996) found that there are some factors can increase the acceptability of genetically modified foods such as perceived consumer-related benefits, price consciousness, increased product quality (especially the taste), and increased purity of products. They also found that the acceptability of consumers depends on the types of genetically modified foods: the genetically modified technology used on vegetables, fruits and dairy products can be more acceptable than eggs and meat. Some studies have analyzed consumers’ attitudes towards GM foods at a more broadly level. The attitudes of consumers have been proved to be more positive towards applying genetically modified technology to plants than to human genetic material or animals. Frewer, Hedderley, Howard Shepherd, 1997) The study which completed by Cook and Moore (2002) indentifies the relative importance, nature and strength of influences on New Zealand consumers’ intentions towards purchasing genetically modified foods. The study used four methods to evaluate the consumers’ attitudes which are focus groups, the questionnaire, statistical methods and distribution. Results delivered questionnaires to 289 consumers and received 266. The respondents contain 171 f emales and 95 males. In the received questionnaires, 159 respondents had an intention or strong intention not to purchase GM foods, 27 respondents had an purchasing or a strong purchasing intention and 80 respondents had no intention to purchase GM foods. Through the analysis with â€Å"Ordered logit analysis† and â€Å"Marginal effects for the extended model† which related to self-identity, attitude, SN and PBC, Cook and Moore (2002) found that self-identity, attitude, SN and PBC can provide a positively influence on consumers’ attitude towards purchasing GM food. Males may more easily to feel in control over purchasing the food than females, on the contrary, females may easily to feel in control over not purchasing the genetically modified food. In addition, other related research shown that the New Zealand public may be slightly less against with purchasing GM food. A national survey about farmers’ attitudes found that 49% farmers not willing to purchase GM food and 12% farmers had positive attitudes to purchase (Cook et al. , 2000). Sallie and Michael, B (2004) choice modeling methods to analyze in what conditions the Australian consumers are willing to purchase GM food, and they also discuss these preferences in the report. The results of the report suggest that if there has a discount on the consumers’ favorite food, they will have an intention to purchase the genetically modified foods. The report also showed that genetically modified technology which used on animals seems to be more unacceptable to respondents than that use on plants, especially among female respondents. In addition, another condition which can influence the consumers’ attitudes for a certain type of food is age of the consumer; the results found that older people generally more accept of genetically modified technology than younger people. In conclusion, the above literature shows that most consumers have the negative attitudes towards purchasing genetically modified foods, and these negative attitudes are not easy to change that can affect the preference of consumers. Furthermore, some conditions such as age and sex of consumers, the species that be applied with GM technology and the discount of genetically modified foods can also effect the consumers’ attitudes. Methodology: The main method of this research is questionnaire which contains online questionnaire and a paper-based survey questionnaire. And the responds assumed to be truthfully. The online questionnaire will be designed on the official websites of large-scale supermarkets. And the links of questionnaire should also be sent to the email of the consumers who are the VIP or the regular consumer of these supermarkets. In addition, the questionnaire will not exceed 8 minutes. The questionnaire should contain open-ended questions and close-ended questions. The sample open-ended questions should be â€Å"Do you have a positive attitude or negative attitude towards purchasing genetically modified foods? Why? † and â€Å"How you access the knowledge about genetically modified technology†. On the other hand, the close-ended question must contain the sex and the age level of the respondents, the questions should be designed like â€Å"I have a intention to purchase foods produced using genetically modified technology (very strongly disagree, disagree, agree or very strongly agree)† â€Å"what do you think your family members’ or friends’ opinion would be when you purchasing genetically modified foods? (Extremely unfavorable, unfavorable, favorable or extremely favorable)† â€Å"Do you think your family members’ or friends’ opinion will change your attitudes towards purchasing genetically modified foods? Very strongly disagree, disagree, agree, or very strongly agree)†. These three questions are very important to understand the consumers’ attitudes towards purchasing genetically modified foods. The advantage of online questionnaire is that it is a less expensive way to investigate more people, and it can also invest igate the people who are at a far distance. Furthermore, the questionnaire can be quickly done and anonymity ensures more valuable responses. But there are also some drawbacks about online questionnaire that must be foreseen. For example, in general, the responds to online questionnaire are from younger people and the response rate should be limited because that not everyone can access to the website. All these conditions should be considered on the result of research. The paper-based survey questionnaire will be sent to the consumers in supermarkets. In order to attract the consumers, the people who accept investigate can get a small gift as an incentive that can increase the participate rate. The age of participate range should between twenties and sixties. And the details of paper questionnaire may be same as the online questionnaire. The drawback of paper-based survey is that poor handwriting may be appeared on the space of open-ended question and some of them cannot be identified accurately. Secondary research is also needed in order to assist the evaluation about results of questionnaire survey. The secondary sources can be found in three areas: sales report of a well-known company which produces genetically modified foods, customer database of this company and primary data. Newspapers, previous research reports, journal content, and government statistics could provide the primary data to secondary. The limitations of secondary research should also be considered during the process of research. For example, some secondary data may not be helpful to the research evaluation because that some data can be vague and general. On the other hand, the source of data must be checked in order to ensure the data is accurate. Moreover, the data maybe out of date. At last, the results of questionnaire and secondary research should be collect together to evaluate the respondents’ attitudes toward purchasing genetically modified foods and calculate if most of consumers can accept GM food. Conclusion: There should be two results of this research; one result is that most of consumers can accept genetically modified foods. It means as genetically modified technology becoming increasingly more oriented lifestyle, the consumers are increasingly familiar with the technology about genetically modified foods, more and more people can trust in GM food. The other result is that most of consumers cannot accept genetically modified foods, and the questionnaire can affect the reasons. It means people still have doubts about the safety and technology of genetically modified food. Genetically modified food is new technology products, though it still exist some problems, but with the development of science and technology, it will be more and more perfect. As long as follow the certain rules, life will be more superior with the healthy and orderly development of GM technology. How to cite What attitudes does consumers have on purchasing genetically modified foods (GMF)?, Essays

Domestic and Family Violence Analysis

Questions: 1. Identify and investigate two groups in the Australian Community who are at increased risk of domestic violence. Why these are groups of people more at risk and how can services improve policy and practice responses to provide better access and services to these particular groups in the community? 2. Write what did you learn when you are client? How do you improve next time if you meet this type of this client? Answers: (1). The indigenous women in the Australian community are prone to domestic violence. The 2015 Australian of the Year, Rosie Batty raised her voice against the domestic violence done towards the indigenous women in Australia (Boserio 2015). It has been reported that in a week, two women becomes victims of domestic violence. In the year, 2015, 32 women have been reported of losing their lives due to domestic violence (Boserio 2015). It has been found that the aboriginal women have been hospitalized 34 times more than any other women have in the Australian community (Boserio 2015). As the indigenous women do not the proper recognition in the society and the lack of protections for the indigenous women, has resulted reluctance of the women in reporting the cases of domestic violence that has been done against them. The issues between the Australian police and the indigenous communities results in the missing report of the indigenous women regarding the domestic violence. The government has announced a $100 million package to protect the indigenous women who are open to violence. The packages include innovative services and supports for the protections of the women as well as the technologies for them. Among the $100 million, $21 million is kept for the indigenous women who faced domestic violence (Malcolm Turnbull MP 2016). However, the government has launched a number of policies and the funds for the development of the indigenous women, yet some of the actions against the women go unnoticed. It is important that along with keeping the funds, the government should make the rescue operation stronger, so that the police comes to know about the cases of violence to the police and are rescued by the government. A huge section of children is subjected to abuse and violence (Child Family Community Australia 2015). The reports of child abuse and violence do not get reported mainly because the children face these violence or abuses from the family members or relatives. The children fear to tell their problems to the parents because at times the parents do not believe them (Child Family Community Australia, 2015). At times, the family members do not report the cases to the police because of the fear of society and family. However, the violence against the child affects the future of the child as the children grow up in fear and do not develop the courage to fight against anything or anybody at the later stage. The National Framework for Protecting Australias Children 2009-2020 is an initiative taken by the government of Australia to protect the children from violence and abuse (Protecting Children is Everyones Business 2016). The framework will not only take measures in protecting the children but will also monitor the success of the government in protecting the children. The framework will be reviewed on a three year basis for the protection of the children. (2). Scenario one As a client it has been learnt that it is required tot talk to the boy rather than going to the court directly. The father is allowed to meet the kids every alternate Sundays. As the one of the boys does not like to go out with the father, the client has thought of reducing the access of her husband to the kids. However, the counselor suggested would be against the law as it was the order passed by the law (Domestic violence orders 2012). The counselor understood that there is a need to talk to the boy to know why did not want to meet the father. Once the client will be able to know the exact reasons behind the reluctance of the kid to meet the father, the case will be solved easily. If there is a case of violence, it could be solved with the help of law. Once this type of client will again come to the counselor, the counselor should ask the client to bring the kid who is having the problem. If the boy would have come to meet the counselor, then the counselor would have talked to the boy and have understood the main reason behind the fear of not meeting the father (Henningfeld 2012). Out of the two boys, the other boy does not have any problem with the father but the younger son had a problem. Hence, it is important for the counselor to talk to the boy before taking any legal action in this case. Scenario two As a client it has been learnt that there is a womens protection cell, which looks after the protection of the women (Blair 2012). The victim has told the counselor about the type of violence she is facing. The client will be under their protection. Even, if the victim is not staying in the protection cell, there need to be a security check at the residence where the victim is staying and the security will make sure that everything is fine and the partner is not carrying out any type of violence on the women. The client is assured that she does not have to disclose all her details to the protection cell and the police will keep her identity hidden until it was required to take actions against the partner (Gans 2012). If this type of client visits for the second time, the client should be made to talk with another woman who has been subjected to such violence and currently leading a good life without any fear of violence from any person. The present client is scared of the partner and do not want to disclose anything about the violence to anybody, not even her own sister. She might be fearing about the society, however if she meets a person with same problems and listens to the story of a real life person, the client will be more convinced that the problem will be solved and she would not feel ashamed of her situation. It will be easier for the government officials to protect her. Moreover, it will be easier for the person to come out of the situation easily. References Blair, N. (2012).Domestic violence trends and issues in NSW. [Sydney, N.S.W.]: Standing Committee on Social Issues, Parliament of New South Wales. Boserio, G. (2015).Domestic abuse of Indigenous women a 'national crisis'. Child Family Community Australia. (2015).Child abuse and neglect statistics. Domestic violence orders. (2012). [Darwin]: [Dept. of Children and Families]. Gans, J. (2012).Modern criminal law of Australia. Cambridge: Cambridge University Press. Henningfeld, D. (2012).Family violence. Detroit: Greenhaven Press. Malcolm Turnbull MP. (2016).Release: Womens Safety Package to #StoptheViolence | Malcolm Turnbull MP.

Broadcast Promotion / Marketing & Promotion Essays - Marketing

Broadcast Promotion / Marketing & Promotion Broadcast Promotion / Marketing In today's market you must: 1. generate and understand new ideas 2. tackle challenges of: a. building ratings b. building revenue 3. understand that the marketplace is cluttered and noisy with 2 - 3000 commercials each day 4. it's like the Field of Dreams: you have to think outside of the box to market what you build Marketing is defined as: 1. a philosophy, not a department 2. winning the perceptual battle 3. being much more multi-dimensional 4. having a much greater sophistication 5. for example: a. on-site display (signage) b. balloons c. live remotes d. movie screenings The evolution taking place in promotion / marketing: -p/m directors think more like executives -their job extends into stations and handling of clients and creating an increase demand for sales -they have to get people interested in the station -according to a recent survey, station GMs want p/m directors to become a marketing executive -the same survey says they have to look beyond the next promotion -also, a good mix of business management and creativity is essential -lastly, the survey said that a p/m director has to be able to generate: 1. ratings 2. revenue 3. goodwill P/M has four basic parts: 1. audience 2. sales 3. value-added 4. non-spot revenue - since there's limited space to sell ads, have to find other ways to make $ When promoting your station, there's countless avenues to take: 1. newspapers 2. TV 3. radio 4. billboards 5. bus/taxi placards 6. transit shelters 7. direct mail 8. special events The promotion must be: 1. in good taste 2. consistent with the station's public image 3. all literature must be factual and not lead on potential advertisers The basic skills needed for P/M are: 1. broadcast ratings 2. research techniques 3. budget planning capabilities 4. motivational techniques and how to apply them 5. advertising including characteristics of various media and how they can be used 6. media selection - know the buying process 7. on-air effects and results 8. generate favorable publicity 9. station promotion - other than non-air 10. effective sales promotion 3 ways to get message(s) to the public: 1. advertising 2. promotion 3. publicity Who are these publics? (everyone on local level or national spot level is public) 1. listeners/viewers 2. potential audience 3. special interest groups 4. community leaders 5. ad agency buyers 6. clients 7. potential clients 8. minority groups 9. the press in general The Promotion Director's job responsibilities (con't): 1. community relations - enhances image of station 2. audience promotion - informs or motivates them to watch a program 3. image promotion - reaffirm the station's image 4. sales promotion - media buyers and potential clients 5. marketing 6. merchandising/value-added - extras offered to clients 7. advertising - ways the station gets image to the public 8. publicity - like free newspaper space a. advantages: low cost & it's 4 times greater than an ad because it comes from a 3rd party b. disadvantages: you lose control of what's said The biggest promotional successes are those that the promise you make has to be different. Films and Cinema

Ideas for Science Fair Projects Using Animals

Ideas for Science Fair Projects Using Animals Animals are great subjects for science fair projects, particularly if you have a pet or an interest in zoology. Do you want to do a science fair project with your pet or another type of animal? Here is a collection of ideas that you can use for your project. Are insects attracted to/repelled by a magnet? Does the presence of a magnetic field affect egg hatching rates of insect or other animal eggs?Do pet fish have a color preference for their food? (This assumes you can separate out the colors of a food.) Do pet birds have a color preference for their toys?What type of soil do earthworms prefer?What natural substances repel insect pests? Examples of insects to test include mosquitoes, ants or flies.On a related note, what substances might be used to attract and trap flies, beetles or other pests?Do animals display handedness (right-handed, left-handed) like humans? You can test this with a cat and a toy, for example.Are cockroaches (or other insects or creatures) attracted to or repelled by light? You probably already suspect cockroaches prefer dark. What other stimuli could you test? Does it matter if it is white light or would you get the same response from specific colors of light? You could test other types of stimuli, such as music, noise, vibration, heat, cold. You get the idea. An advanced version of the cockroach project is to select insects that dont run from light (for example). If you allow these insects to mate and keep selecting progeny that doesnt evade light, can you obtain a culture of cockroaches that dont mind light?Test household insect repellents.Can dogs or cats or birds hear ultrasonic insect and rodent repellent devices?What methods serve to disrupt the chemical trail that ants follow?How many nematodes (roundworms) are there in a soil sample from your backyard? What are the pros and cons of having these organisms in the soil?Do hummingbirds have a color preference for their food?What type of light attracts the most moths?Does catnip repel insects? If so, which types? Know the Rules Before you start any science fair project involving animals, make sure it is okay with your school or whoever is in charge of the science fair. Projects with animals may be prohibited or they may require special approval or permission. Its better to make sure your project is acceptable before you get to work! A Note on Ethics Science fairs that allow projects with animals will expect you to treat the animals in an ethical manner. The safest type of project is one which involves observing natural behavior of animals or, in the case of pets, interacting with animals in a usual manner. Dont do science fair project that involves harming or killing an animal or puts an animal at risk for injury. As an example, it may be fine to examine data on how much of an earthworm can be cut before the worm becomes unable to regenerate and dies. Actually performing such an experiment probably wont be allowed for most science fairs. In any case, there are lots of projects you can do that dont involve ethical concerns. Take Pictures You may be unable to bring your animal science fair project to the school or otherwise put it on display, yet youll want visual aids for your presentation. Take lots of pictures of your project. For some projects, you may be able to bring in preserved specimens or examples of fur or feathers, etc.

Choose a fashion style or a physical element of a particular style and Essay

Choose a fashion style or a physical element of a particular style and consider how it signifies a social identity. Discuss the - Essay Example This discussion will define in detail the punk fashion style to bring out the unique aspects that define and alienate it from just any other group. Punk is a subculture, mostly of youth with the characters of opposing government, hating authority, with extreme unique hairstyles and dressing, they have the hatred of big business, greatly oppose prejudice, amongst other qualities. They advocate most of their ideas through their music, usually created by their punk rock bands. The emergence of this group dates back to the mid to late 1970’s mostly in the United Kingdom and United States, but today exists in most parts of the globe. Just like any other segregation or group, punk depicts strong distinct features that alienate it from any other group mostly in their styles of music, film, visual art, dance, and what this discussion is all about; fashion. Fashion is an umbrella term that covers style or practice preferences mostly in footwear, accessories, make up, clothing, body pie rcing, fashion, and to some extent furniture amongst others. According to English (2013), the 1970’s and 1980’s saw the emergence of extreme nihilistic fashion that depicted street style clothing, dressing associated with poverty, to express aggression and attract attention. It was during the era when Britain, and the global economy was skydiving, further widening the groove between the rich and the poor. The level of unemployment was very high and young people, especially the uneducated were the hardest hit. This period inspired, and continues to inspire modern punks’ way of dressing; they dress in worn, dirty, tattered clothes. It is also logical that owing to the small size malnourished people, they adopted the trend of wearing tight fitting jeans and clothes in general. Still on the note of dressing, punks consider their dressing as a medium of communication, and incorporate various tactics of doing so. As Kearns (2010), puts it, the punk subculture defines and applies its own intentional and very carefully thought of display codes. These codes have messages that they send out, which usually go against the grain of normal cultures, as they tend to be provocative, vulgar and offensive. In short, their fashion is a voice. The messages most common on the punk’s clothing revolve around Nazism, kinky sex, self-mutilation, political anarchy and other various themes that work to offend or provoke the â€Å"outsiders† who in this case are non-punks. Some popular examples include the â€Å"destroy shirt† that has the crucifix in an upside down posture with swastikas surrounding it, and the notorious shirt prints of two naked cowboys standing face to face. One of the major identities that punks use to identify themselves is through body modifications. Their body modifications mostly include body markings such as tattooing and writing on it or by piercing various parts of their bodies. Surprisingly enough, some even go to the extent of stretching their ears to achieve weird looks. In deeper punk, permanent and temporary body modifications such as branding, implants, and scarification make their identity and act as cues for artistic expression in addition to demonstrating scene involvement and embracing social difference. To differentiate themselves from the normal piercings, punks pierce unusual body parts such as cheeks or noses and implement crude accessories like safety pins and custom bullring design