Broadcast Promotion / Marketing & Promotion Essays - Marketing

Broadcast Promotion / Marketing & Promotion Broadcast Promotion / Marketing In today's market you must: 1. generate and understand new ideas 2. tackle challenges of: a. building ratings b. building revenue 3. understand that the marketplace is cluttered and noisy with 2 - 3000 commercials each day 4. it's like the Field of Dreams: you have to think outside of the box to market what you build Marketing is defined as: 1. a philosophy, not a department 2. winning the perceptual battle 3. being much more multi-dimensional 4. having a much greater sophistication 5. for example: a. on-site display (signage) b. balloons c. live remotes d. movie screenings The evolution taking place in promotion / marketing: -p/m directors think more like executives -their job extends into stations and handling of clients and creating an increase demand for sales -they have to get people interested in the station -according to a recent survey, station GMs want p/m directors to become a marketing executive -the same survey says they have to look beyond the next promotion -also, a good mix of business management and creativity is essential -lastly, the survey said that a p/m director has to be able to generate: 1. ratings 2. revenue 3. goodwill P/M has four basic parts: 1. audience 2. sales 3. value-added 4. non-spot revenue - since there's limited space to sell ads, have to find other ways to make $ When promoting your station, there's countless avenues to take: 1. newspapers 2. TV 3. radio 4. billboards 5. bus/taxi placards 6. transit shelters 7. direct mail 8. special events The promotion must be: 1. in good taste 2. consistent with the station's public image 3. all literature must be factual and not lead on potential advertisers The basic skills needed for P/M are: 1. broadcast ratings 2. research techniques 3. budget planning capabilities 4. motivational techniques and how to apply them 5. advertising including characteristics of various media and how they can be used 6. media selection - know the buying process 7. on-air effects and results 8. generate favorable publicity 9. station promotion - other than non-air 10. effective sales promotion 3 ways to get message(s) to the public: 1. advertising 2. promotion 3. publicity Who are these publics? (everyone on local level or national spot level is public) 1. listeners/viewers 2. potential audience 3. special interest groups 4. community leaders 5. ad agency buyers 6. clients 7. potential clients 8. minority groups 9. the press in general The Promotion Director's job responsibilities (con't): 1. community relations - enhances image of station 2. audience promotion - informs or motivates them to watch a program 3. image promotion - reaffirm the station's image 4. sales promotion - media buyers and potential clients 5. marketing 6. merchandising/value-added - extras offered to clients 7. advertising - ways the station gets image to the public 8. publicity - like free newspaper space a. advantages: low cost & it's 4 times greater than an ad because it comes from a 3rd party b. disadvantages: you lose control of what's said The biggest promotional successes are those that the promise you make has to be different. Films and Cinema

Ideas for Science Fair Projects Using Animals

Ideas for Science Fair Projects Using Animals Animals are great subjects for science fair projects, particularly if you have a pet or an interest in zoology. Do you want to do a science fair project with your pet or another type of animal? Here is a collection of ideas that you can use for your project. Are insects attracted to/repelled by a magnet? Does the presence of a magnetic field affect egg hatching rates of insect or other animal eggs?Do pet fish have a color preference for their food? (This assumes you can separate out the colors of a food.) Do pet birds have a color preference for their toys?What type of soil do earthworms prefer?What natural substances repel insect pests? Examples of insects to test include mosquitoes, ants or flies.On a related note, what substances might be used to attract and trap flies, beetles or other pests?Do animals display handedness (right-handed, left-handed) like humans? You can test this with a cat and a toy, for example.Are cockroaches (or other insects or creatures) attracted to or repelled by light? You probably already suspect cockroaches prefer dark. What other stimuli could you test? Does it matter if it is white light or would you get the same response from specific colors of light? You could test other types of stimuli, such as music, noise, vibration, heat, cold. You get the idea. An advanced version of the cockroach project is to select insects that dont run from light (for example). If you allow these insects to mate and keep selecting progeny that doesnt evade light, can you obtain a culture of cockroaches that dont mind light?Test household insect repellents.Can dogs or cats or birds hear ultrasonic insect and rodent repellent devices?What methods serve to disrupt the chemical trail that ants follow?How many nematodes (roundworms) are there in a soil sample from your backyard? What are the pros and cons of having these organisms in the soil?Do hummingbirds have a color preference for their food?What type of light attracts the most moths?Does catnip repel insects? If so, which types? Know the Rules Before you start any science fair project involving animals, make sure it is okay with your school or whoever is in charge of the science fair. Projects with animals may be prohibited or they may require special approval or permission. Its better to make sure your project is acceptable before you get to work! A Note on Ethics Science fairs that allow projects with animals will expect you to treat the animals in an ethical manner. The safest type of project is one which involves observing natural behavior of animals or, in the case of pets, interacting with animals in a usual manner. Dont do science fair project that involves harming or killing an animal or puts an animal at risk for injury. As an example, it may be fine to examine data on how much of an earthworm can be cut before the worm becomes unable to regenerate and dies. Actually performing such an experiment probably wont be allowed for most science fairs. In any case, there are lots of projects you can do that dont involve ethical concerns. Take Pictures You may be unable to bring your animal science fair project to the school or otherwise put it on display, yet youll want visual aids for your presentation. Take lots of pictures of your project. For some projects, you may be able to bring in preserved specimens or examples of fur or feathers, etc.

Choose a fashion style or a physical element of a particular style and Essay

Choose a fashion style or a physical element of a particular style and consider how it signifies a social identity. Discuss the - Essay Example This discussion will define in detail the punk fashion style to bring out the unique aspects that define and alienate it from just any other group. Punk is a subculture, mostly of youth with the characters of opposing government, hating authority, with extreme unique hairstyles and dressing, they have the hatred of big business, greatly oppose prejudice, amongst other qualities. They advocate most of their ideas through their music, usually created by their punk rock bands. The emergence of this group dates back to the mid to late 1970’s mostly in the United Kingdom and United States, but today exists in most parts of the globe. Just like any other segregation or group, punk depicts strong distinct features that alienate it from any other group mostly in their styles of music, film, visual art, dance, and what this discussion is all about; fashion. Fashion is an umbrella term that covers style or practice preferences mostly in footwear, accessories, make up, clothing, body pie rcing, fashion, and to some extent furniture amongst others. According to English (2013), the 1970’s and 1980’s saw the emergence of extreme nihilistic fashion that depicted street style clothing, dressing associated with poverty, to express aggression and attract attention. It was during the era when Britain, and the global economy was skydiving, further widening the groove between the rich and the poor. The level of unemployment was very high and young people, especially the uneducated were the hardest hit. This period inspired, and continues to inspire modern punks’ way of dressing; they dress in worn, dirty, tattered clothes. It is also logical that owing to the small size malnourished people, they adopted the trend of wearing tight fitting jeans and clothes in general. Still on the note of dressing, punks consider their dressing as a medium of communication, and incorporate various tactics of doing so. As Kearns (2010), puts it, the punk subculture defines and applies its own intentional and very carefully thought of display codes. These codes have messages that they send out, which usually go against the grain of normal cultures, as they tend to be provocative, vulgar and offensive. In short, their fashion is a voice. The messages most common on the punk’s clothing revolve around Nazism, kinky sex, self-mutilation, political anarchy and other various themes that work to offend or provoke the â€Å"outsiders† who in this case are non-punks. Some popular examples include the â€Å"destroy shirt† that has the crucifix in an upside down posture with swastikas surrounding it, and the notorious shirt prints of two naked cowboys standing face to face. One of the major identities that punks use to identify themselves is through body modifications. Their body modifications mostly include body markings such as tattooing and writing on it or by piercing various parts of their bodies. Surprisingly enough, some even go to the extent of stretching their ears to achieve weird looks. In deeper punk, permanent and temporary body modifications such as branding, implants, and scarification make their identity and act as cues for artistic expression in addition to demonstrating scene involvement and embracing social difference. To differentiate themselves from the normal piercings, punks pierce unusual body parts such as cheeks or noses and implement crude accessories like safety pins and custom bullring design